A Step-by-Step Guide to Creating Polished, Professional Vertical Video Content for Your Real Estate Business

Introduction:

Everyone is constantly saying that a real estate agent these days NEEDS to be on TikTok, NEEDS to be on Instagram, and NEEDS to make video content that targets their prospects if they want to get any sales. But recording, editing, and posting can be really confusing, especially if you want it to look professional. That’s where RealShortz comes in: it’s a cutting-edge app designed specifically for real estate professionals, and it makes editing your property footage into professional-grade vertical social media content a breeze. In this quick blog, we’re going to step through how to use RealShortz to do just that.

Step 1: Import Your Footage

To begin, open the RealShortz app and import your raw video footage. This can be done by either selecting the files directly from your device’s storage or importing them from a cloud-based platform. Once your videos are imported, they will appear in the app’s media library, ready for editing.

Step 2: Choose a Template

RealShortz offers a wide selection of professionally designed templates tailored specifically for the real estate sector. Browse through the available options and choose a template that best suits your property’s style and your marketing goals. This template will serve as the foundation for your video, allowing you to easily add and arrange your footage.

Step 3: Trim and Arrange Clips

Now that you’ve chosen a template, it’s time to trim and arrange your video clips. Use the app’s built-in trimming tool to remove any unwanted sections from your footage, ensuring that only the most visually appealing parts are included in your final video. Once your clips are trimmed, arrange them in a logical sequence to create a seamless flow between scenes.

Step 4: Add Transitions

To enhance the viewing experience and maintain your audience’s interest, use RealShortz’s transition options to smoothly transition between clips. The app offers a variety of vertical video-friendly transitions, ranging from subtle fades to dynamic wipes. Experiment with different options to find the perfect transition style for your property tour.

Step 5: Customize Text and Graphics

RealShortz enables you to add custom text and graphics to your video, allowing you to showcase important information about your property, such as its location, price, or unique features. Use the app’s text editing tools to select fonts, colors, and sizes that align with your branding and complement the overall aesthetic of your video.

Step 6: Enhance Your Video with Filters and Effects

To further elevate your video’s visual appeal, explore RealShortz’s library of filters and effects. Apply subtle color grading or more dramatic filters to create a specific mood or atmosphere, and consider using effects like slow motion or time-lapse to emphasize particular aspects of your property.

Step 7: Add Background Music

Incorporate background music that matches the tone and style of your property tour. RealShortz offers a curated selection of royalty-free music tracks, ensuring that you can find the perfect soundtrack for your video without worrying about copyright issues.

Step 8: Preview and Export Your Video

Before exporting your finished video, preview it within the app to ensure that everything looks and sounds as intended. Make any necessary adjustments, and once you’re satisfied with the final result, export your video in the optimal resolution and format for your chosen social media platform.

Step 9: Share and Promote Your Vertical Video

With your polished, professional vertical video in hand, it’s time to share it across your social media channels and reach your target audience. Utilize relevant hashtags, geotags, and captions to maximize your video’s visibility and engagement. Consider collaborating with influencers or other real estate professionals to further expand your reach.

Conclusion:

RealShortz’s powerful video editing tools make it easy for real estate professionals to build the content that will speak to their prospects – and save themselves time and money while they do it. By getting your listings and other content onto the social media that your prospects are using, and in the format they view the most, you’re guaranteeing a boost to your reach and interest, and your business will see the results. Download the RealShortz beta today by clicking here.