Real Estate Social Media Calendar

When you’re building a social media campaign for your agency, the next step after designing the posts themselves is to work out a posting schedule. But how can you know the best days and times to post? Let’s look at the stats.

Best Average Times To Post To Social Media

Despite real estate being a hyper-localised industry, it’s good to know global trends, especially if you plan on releasing more evergreen content. Facebook, Instagram, and LinkedIn tend to be the preferred channels for agents and agencies, and each of these shows different usage trends, according to SproutSocial.com (below stats are recorded in Central Standard Time):

Facebook: 

• Best times to post on Facebook: Mondays through Fridays at 3 a.m., Tuesdays at 10 a.m. and noon.
• Best days to post on Facebook: Tuesdays through Fridays.
• Worst days to post on Facebook: Saturdays.

Instagram:

• Best times to post on Instagram: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays 10 a.m. and 11 a.m.
• Best days to post on Instagram: Tuesdays and Wednesdays.
• Worst days to post on Instagram: Sundays.

LinkedIn:

• Best times to post on LinkedIn: Tuesdays 10 a.m. to noon.
• Best days to post on LinkedIn: Wednesdays and Thursdays.
• Worst days to post on LinkedIn: Saturdays and Sundays.

Finding The Best Local Times To Post

Skewing the above stats to suit your time zone might sound like a lot of work, but across the board they largely stay similar. You will need to tweak things somewhat though, so there’s two ways to go: use an algorithm, or survey. If you purchase an algorithmic social media management service, be prepared to spend a hefty chunk of change; in return you’ll be able to track and adjust your campaigns down to the most minute changes. If you choose to survey in person, it will be cheaper – but it will take much longer, and your data will be less assured. Choose according to your needs and budget.